Mass media is very simple and easy to define; it is any medium which allows the mass communication. A mass medium must be able to communicate a message of a person to a large group, and this process must happen simultaneously. Until now, mass media had been clearly defined as eight industries: books. newspapers, magazines, recordings, radip, movies, television, and the internet. Due to the rapid expansion of the digital technology, however, the boundary of mass media is getting difficult to determine recently. (For instance, cell phone or computer game industries satisfy the definition of mass media as well, so the controversy over whether those newly rising industries should be accepted as mass media is still on-going.)
Lane, Beth. "What is Mass Media?." Media Literacy 29 Jun 2007 24 Aug 2008
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